Brand Builder • Deal Closer • Network Architect
EDUCATION REQUIREMENT
Bachelor’s Degree in Mass Communication — Mandatory
Additional qualifications in Marketing, Business Development, MBA, or PR will be considered an advantage.
POSITION OVERVIEW
We are looking for a dynamic, target-driven, and highly persuasive PR & Marketing — Business Development Executive to drive organizational growth, client acquisition, and revenue expansion.
This role is focused entirely on Business Development & Marketing Growth — not Journalism.
The ideal candidate should be capable of:
- Building strong professional networks
- Convincing and converting prospects
- Closing high-value business deals
- Increasing brand visibility
- Driving measurable business growth
The selected candidate will act as the organization’s front-facing growth engine — turning relationships into revenue and opportunities into long-term partnerships.
CORE FUNCTIONAL AREAS
Persuasion & Convincing
- Consultative Selling
- Objection Handling
- Client Confidence Building
Negotiation & Pricing
- Deal Structuring
- Pricing Discussions
- Contract & Terms Closing
PR & Business Development Marketing
- Business Growth Campaigns
- Partnership Development
- Brand Visibility & Networking
KEY RESPONSIBILITIES
1. Business Development & Revenue Growth
- Identify and convert new business clients, partners, and revenue opportunities
- Pitch organizational services confidently to decision-makers
- Negotiate contracts, pricing structures, and partnership agreements
- Maintain a strong lead pipeline and follow-up process
- Prepare business proposals, presentations, and pitch decks
- Achieve monthly and quarterly revenue targets
- Identify upsell and cross-sell opportunities
2. PR as a Business Development Tool (Not Journalism)
- Use PR strategies to strengthen brand credibility and business trust
- Build media, influencer, and industry relationships
- Execute PR-backed marketing campaigns for lead generation
- Coordinate with the marketing team for campaign alignment
- Represent the organization at expos, summits, and networking events
- Track PR activities and their business impact
3. Network Building & Strategic Partnerships
- Build networks with industry leaders, investors, and potential clients
- Represent the organization at business forums and professional events
- Develop collaborative partnerships for mutual growth
- Maintain and update CRM databases
- Generate referrals through professional networks
- Build strong visibility on LinkedIn and professional platforms
4. Persuasion, Negotiation & Deal Closing
- Apply consultative selling and persuasion techniques
- Handle objections and client concerns confidently
- Evaluate market pricing and propose competitive deals
- Structure commercially beneficial agreements
- Draft and review MoUs, agreements, and contracts
- Ensure professional follow-ups until onboarding completion
5. Market Research & Business Intelligence
- Research industries and market expansion opportunities
- Analyze competitor pricing and positioning strategies
- Monitor market trends and emerging opportunities
- Prepare business intelligence reports for leadership
REQUIRED SKILLS & QUALIFICATIONS
Core Skills
- Excellent communication and persuasion abilities
- Strong negotiation and deal-closing skills
- Ability to influence organizations and decision-makers
- Strong networking and relationship-building capability
- High emotional intelligence and adaptability
- Self-motivated and target-oriented mindset
- Strong organizational and time management skills
PR & Marketing Knowledge
- Understanding of PR as a business development tool
- Knowledge of digital marketing and brand promotion
- Experience in campaign planning and execution
- Familiarity with CRM software:
- Zoho
- HubSpot
- Salesforce
- or similar tools
- Experience with LinkedIn and digital outreach platforms
EXPERIENCE REQUIREMENTS
- Minimum 2 years of experience in:
- Business Development
- Client Acquisition
- BD-focused Marketing
- Proven track record of:
- Closing deals
- Building networks
- Achieving revenue targets
- Experience in client-facing marketing or sales roles preferred
- Existing professional network is an added advantage
PREFERRED QUALIFICATIONS
- MBA or Postgraduate degree in:
- Marketing
- Business Development
- PR Management
- Experience in agencies, startups, or corporate growth roles
- Knowledge of:
- Proposal Writing
- Tender Management
- B2B/B2C Deal Structuring
- Exposure to:
- Event Marketing
- Sponsorship Acquisition
- Partnership Development
- Multilingual communication ability preferred
KEY PERFORMANCE INDICATORS (KPIs)
- Number of business leads generated and converted
- Revenue generated through partnerships and acquisitions
- Growth of professional business network
- Quality of negotiation outcomes and deal pricing
- Success of PR-backed marketing campaigns
- Client retention and satisfaction rates
- Improvement in organizational brand visibility
WHAT WE OFFER
- Competitive salary with incentives and commissions
- Fast-track growth opportunities into senior roles
- Direct exposure to leadership and strategic decisions
- Opportunities to represent the organization at premium events
- Access to a high-value professional network
- Entrepreneurial and growth-focused work culture
